By Lauren Rooney

Social media is an incredible tool to ensure you stay connected with the people in your life. But when it comes to your business, it’s actually much more than that. In 2023 it was estimated that 4.9 billion people use social media across the world. Not only that, the average user uses six to seven platforms every single month. So, what are the benefits of social media marketing and is social media still relevant?

Let’s start with what we feel are the top 3 benefits of social media marketing. Social media influences 71% of consumers buying decisions and is therefore still such a powerful tool if you create the right strategy. So what are our top 3?

Building Relationships

Social Media can be a great tool for building relationships with other businesses, customers and leads. Regular interactions and updates mean businesses can create really strong and meaningful relationships, in turn fostering loyalty. 81% of users report that social media increases accountability for businesses. This holds businesses to a higher standard but it also offers opportunities to adopt a transparent and authentic social strategy.

Lead Generation

Promoting products and services is not only reaching your existing customer base but it also targets potential customers. HubSpot reports that 44% of businesses believe social media is the best place to find high-quality leads.

Brand Awareness & Reach

Brand awareness is the competitive edge that businesses need to keep top of mind for consumers. Businesses that have high levels of recognition become synonymous with their products. Through regular updates, businesses can keep their products at the forefront of their consumers’ minds. Not only this, social media is a great way for businesses to reach a wider audience.

Social media marketing is still as relevant as ever to keep your business are the forefront of people’s minds and connect with your existing and potential audience. The meaningful relationships that are created increases your consumers loyalty and trust to your business. Around 4.5 billion people spend more than two hours per day using social media. Social media has changed the way we live our lives and our spending habits and is still as relevant today as it has ever been. So why are many celebrities and influencers hiring social media professionals to manage and grow their channels? Balancing our social media life and maintaining a life outside of our online worlds seems to be increasingly more difficult as the two intertwine regularly. Hiring a social media professional takes the guess-work out of managing your social channels. They know best practices, trends, offer a second opinion, create engaging copy, analyse data and much more.

Think you might need some help with your social media needs? We’d love to chat!