Posted on November 11, 2011

Bridge2Aid endorses ‘Heart Your Smile’ Campaign

Bridge2Aid is delighted to show its support of the new ‘Heart Your Smile’ campaign, by carrying the campaign logo on its website and communicating their messages to its supporters.

Dentist James Goolnik, founder of the ‘Heart Your Smile’ campaign, comments: “I feel we need to go back to basics. It’s about giving people healthy mouths and smiles and the tools and reasons to maintain them. It’s about minimal invasive, repairable dentistry in a happy fun place to visit and work in. The entire dental industry needs to work cohesively to deliver this to an educated audience who have options. Heart Your Smile will be the recognisable source of inspiration which is designed to stimulate positive conversations in the dental industry.”

Heart Your Smile, which is not affiliated with any one company, individual or organisation is the initiative of a number of people working with the dental profession who are looking to plant the seeds of change for a more positive future outlook. The Heart Your Smile manifesto is a collection of core values which have been dubbed the ‘9 habits of a happy dental professional’.

Mark Topley Chief Executive Officer, Bridge2Aid, comments: “The messages promoted by ‘Heart Your Smile’ resonate with the values of the team at Bridge2Aid and we are pleased to be able to help promote awareness of James’ campaign.”

For more information on ‘Heart Your Smile’, visit ENDS

Editors Notes

Bridge2Aid is a dental and development charity working in East Africa.

75% of the world’s population have no access to a dentist, leaving billions to face a daily battle with dental pain in the toughest of life circumstances.

Bridge2Aid is working to address this terrifying problem, by working to provide access to dental pain relief for the millions of people suffering in the developing world. Bridge2Aid is the UK’s fastest growing UK dental charity working in developing nations.

In Tanzania, since 2002, Bridge2Aid has worked tirelessly to increase access to pain relief. Focussing on sustainability, and empowering local people to improve their own lives over the long term, Bridge2Aid has trained over 170 local health workers in emergency dentistry, and now train 50 health workers each year. This training has not only directly treated tens of thousands of people but has also extended access to emergency dentistry services to people living in the rural areas. An estimated 1.7 million people now live within reach of someone who can help them when they have dental pain.

Bridge2Aid has also established a long term development programme with the disabled and People Affected by Leprosy at Bukumbi Care Centre.

Further information/pictures/comment available from:
Shaenna Loughnane, B2A UK Manager,
Or contact Mark Topley, B2A Chief Exec 0845 0047559,

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